John is the founding Chief Behavioural Scientist of Evidn. John specialises in the analysis and modification of human behaviour at a population level. He leads behavioural science projects across Australia and internationally and has published extensively in the areas of psychology, environment, and innovation. John leads multiple large-scale programs to understand behaviour and develop change strategies – particularly in complex agri-environmental settings. John is the Co-Chair of the Nature Sustainability Expert Panel on Behavioural Science, Design and Sustainability and a member of the Organization for Economic Co-operation and Development expert steering group on agri-environmental behaviour economics.